AO ArtBall exists at the intersection of sport and innovation, a membership that unlocks a new arena to keep fans in the game – on and off the court.

Each ArtBall is linked to a ~17 x 17cm plot on the Australian Open court. If the winning shot from any of the ~400 AO matches lands on that plot, the ArtBall is updated in near real-time to highlight the match information. Winning balls are also upgraded to feature icons and holographic stickers on the ball casing, signifying their winning status.

Own the ball, Own the court, Own the moment.